Positioning an Ethnic Brand for Mainstream Retail Course

70 minute course

Food Entrepreneurs! Here's Why You Might Take this Course ...

Selling a food or beverage product goes way beyond quality and flavour.

Before any opportunity to sample, consumers make their initial purchasing decisions based on packaging and their understanding of the brand. Learn how to meet customers where they are and present your brand as a solution to enriching their lives and the lives of their loved ones.

Purchasing Decision

How packaging and branding influence purchasing decisions.

Boost Your Brand

Concepts like origin story, brand archetypes and personalities, ideal customer profiles and the competitive landscape

Positioning Statement

Learn how to encapsulate your brand into a positioning statement

Examples of Successful Ethnic Launches

Hear numerous examples of how other successful ethnic brands went to market

testimonials

What they say

The Food Venture Program has provided lots of very useful information for anyone looking to become a food entrepreneur, and is also designed to help established businesses on certain aspects that they could improve to reach a higher number of customers.
Many topics were covered by a variety of speakers with different expertise within the food industry, including marketing, packaging, and branding. Many useful tools were also provided such as production cost templates, important contact information, and branding consultations. It was a pleasure to be involved in the program, and I would greatly recommend it to anyone interesting in learning about how to grow their food business.

M. Ransom

Founder, Latinito Empanadas

For so long I’ve been navigating looking for information to better my food business and then it happened. An opportunity so great, a dream situation that any entrepreneur would clear their schedule for. I knew the minute that food venture program was introduced to me that I had to be part of it. Just imagine week after week having different professionals from different sectors of the food business answering your questions and guiding your next steps towards success.
Knowledge, experience, accountability, services, connections all under one roof.
Looking back on those 12 weeks I’ve made the best decision to join this family.

I am now confident I can take my Wawastyle business and products to the next level, thank you.