If You Can Watch a 45-Minute Video,

Then You Too Can Have a

Top-Selling Pet Food Brand

Get Instant Access to a Simple, Proven Pet Food Product Development Framework That Turns Your Pet’s Favorite Recipe into a Shelf-Ready, Profitable Brand! (Normally $497 – Today for Just $97)

Your Pet’s Favorite Recipe is One Video Away from PetSmart & Pet Valu Shelves

Selling a pet food product goes way beyond nutrition and taste. Before any chance to sniff or sample, pet parents make their initial purchasing decisions based on packaging and their understanding of the brand. Learn how to meet them where they are and present your product as a solution to enriching the lives of their furry family members.

Packaging Power

Design eye-catching labels with health claims and pet-parent appeal that influence 70% of buying decisions and drive instant shelf-to-cart conversions.

Brand Boost

Craft compelling origin stories, brand archetypes, and ideal pet-parent profiles to differentiate your product and build lasting loyalty in a crowded market.

Compliance Mastery

Master AAFCO (USA) & CFIA (Canada) nutrition rules, sourcing tips, and co-packer hacks to avoid fines and launch legally without delays.

Launch Blueprint

Discover positioning strategies against giants plus three real pet food brands that scaled from kitchen tests to six-figure retail success nationwide.

Get Started Today for $97

testimonials

What They're Saying...

From Kitchen to Retail in 12 Weeks

“FVP helped us increase sales and learn exactly what we needed to become retail ready!”

Beckie P.

Founder, Beck's Broth

Sustainable Packaging Unlocked

“The program took me from friends-and-family sales to commercial production. I discovered sustainable packaging I never considered—plus connected with fellow dreamers!”

Anita Ohm

Founder, Anita's Ohm Cooking